Purposeburg is the children’s ministry at International Christian Center. Their goal is to minister and teach the children, not just babysit them during the service.
In February, they are launching a new program. ICC came to International Media Group for us to build a campaign around the tagline they wanted to use ‘Experience the WOW’
This is the first in a series of 8 commercials where the concept is that each person in the commercial is ‘packing something in the box’ to send to the next generation. They are going to encompass different generations, cultures, genders…in a way a mini-testimonial, but something that influenced their lives that they are passing on to the next generation (that’s why it’s getting boxed up and shipped to Purposeburg).
The first one is from the viewpoint of a doctor. Upcoming commercials will have a teacher, lawyer artist, musician, athlete, filmmaker, stay-at-home mom. Each one will air weekly with a specially packaged DVD at the end of the series.
I’m really excited about the series and really happy with how this one turned out.